Algorithmic Opinions

How are social media algorithms to influence people with political views and opinions?

In the last 2 decades Republicans and Democrats in the US have been more politically divided, the greatest division occurring from 2011 to 2014. This period was also when social media platforms, Twitter, Facebook, and Instagram experienced their highest user growth.

Social media algorithms plays a main role in this division, no 2 users ever sees the same feed, each person has a feed tailored to their viewing history, political opinions and online activities. Facebook's algorithms have been seen to push information that triggers an emotion response from the user good or bad. This is also why fake news spread 6 times faster on twitter compared to legitimate news.

PRIME information is information that algorithms tends to amplify the most, Prestigious, In group, Moralized, Emotional. PRIME information are pushed towards the user's feed faster and more aggressive compared to any other form of information.

Simplified Diagram of PRIME Information